This high-strength natural supplement was especially formulated for dogs suffering from dry, itchy, irritated or allergy-prone skin. Taking a holistic approach to skin health, these chews contain skin-boosting ingredients, support healthy digestion and contribute to a balanced immune system - all instrumental in managing problem skin in dogs. Packed with natural ingredients including fish oil, colostrum, zinc and probiotics, Anicura Anti-Itch Chews will help keep your dog's skin moisturised and nourished, reducing itchiness and inflammation and strengthening the skin barrier. Ideal for dogs prone to eczema, dermatitis and other allergic skin conditions.
Reduce scratching, chewing, licking of skin & paws
Moisturise the skin from the inside out
Reduce inflammation, skin irritation and itchiness
Support digestive health and help detoxify the gut
Contribute to a balanced immune system
Naturally and holistically improve skin health
Allergy-friendly, grain & gluten-free
Suitable for dogs and puppies from 4 months old. One 180g jar contains approximately 60 chews. Find out all the amazing benefits of our chews here.
How to use
Dosage: 1 chew per 10kg of body weight daily. Suitable for dogs and puppies from 4 months old.
Use these chews as a supplement to a healthy, balanced and natural diet.
These chews deliver essential nutrients that help moisturise the skin from the inside out, supporting dry, flaky, and irritation-prone skin at the source.
Calm Irritation
Anti-inflammatory ingredients work together to reduce scratching, licking and chewing, helping your dog feel calmer, more comfortable, and less reactive to everyday triggers.
Strengthen Skin Barrier
With probiotics, zinc, and functional nutrients, these chews help balance the gut and immune system - key drivers behind allergies, inflammation, and recurring skin flare-ups.
Daily Chew Guide
1 chew per 10kg
Suitable for cats and puppies over 4 months.
While our chews can be given as a treat, they are a supplement to a healthy, balanced diet. For fussier eaters, we recommend mixing them into their food.
Store in a cool, dry place.
Natural Ingredients
Primrose Oil
Calming and soothing properties.
Apple
Soothe irritation and supports a calm, balanced skin barrier.
Fish Oil
Rich in omegas that deeply hydrate skin and reduce inflammation.
Beef Meal
High-quality protein to support skin repair and overall vitality.
Chicory Root Powder
A prebiotic that helps balance gut bacteria for healthier skin.
What to Expect
Week 1-2
Initial Relief
You'll notice reduced scratching and improved comfort as the natural ingredients begin to work.
Week 3-4
Visible Improvement
Skin irritation decreases significantly and your pet's coat begins to look healthier and shinier.
Week 5+
Long-term Wellness
Sustained relief and overall skin health improvement. Your pet is happier, more comfortable, and thriving.
FAQs
Are these Chews suitable for puppies?
Yes, our Anti-Itch Chews are suitable for puppies from 4 months old. Always follow the recommended dosage based on your dog's weight.
How long will it take to see results?
Every dog is different, but most owners notice improvements in their dog's skin and coat within a few weeks of consistent use. For best results, use as part of a balanced diet.
Are these chews hypoallergenic?
The term ‘hypoallergenic’ indicates that a product is unlikely to trigger or worsen allergy symptoms, such as digestive issues, itchiness, rashes and more. Our Anti-Itch Chews were designed to help with these kinds of issues by nourishing the skin from the inside out, balancing the immune system and improving gut health. We have chosen beef as the source of our Chews, as it is a clean, highly digestible and highly palatable source of protein rich in essential amino acids that help support a healthy skin and a resilient immune system. Unfortunately, this does mean that our chews are not suitable for dogs with a beef allergy, however they are suitable for those allergic to wheat, chicken, dairy, lamb, eggs, soy, etc. For those, the Chews will provide excellent results due to the carefully selected, high-quality and high-strength natural ingredients.
What is the difference between the Anti-Itch Chews and the Therapeutic Training Treats?
Our Anti-Itch Chews are classed as nutritional supplements, whereas our Training Treats are simply healthy snacks with some therapeutic benefits. This means the Chews are a lot more potent, and their maximum daily dosage (1 Chew per 10kg of body weight) must not be exceeded. The Training Treats on the other hand, can be fed more freely (as long as they are fed in addition to a healthy, balanced and natural diet).
Real reviews from real customers who love our products.
We have been trying various things to help with our Akita's allergies. We have been giving him your anti-allergy treats. It seems his flare-ups have practically stopped. I will continue to purchase them.
Julie O.
Anicura have been a game changer for our Sophie with her itchy skin - her coat is in such excellent condition and her skin looks so healthy - thank you!
Carol K.
Loving the chews as much as the treats! Alongside a gentle skincare routine , correct diet and the right supplements Leo’s skin is healthier than ever, so soft and full even at 8 years old.
Sylvia G.
My chocolate Lab has completely stopped scratching his fur. His skin seems a lot less inflamed, and he stopped chewing on his paws as well! I will definitely repurchase these.
Wendy S.
Customer Reviews
Overall rating: 4.1 / 5 from 82 reviews.
On second lot now took time but has definitely worked she is not scratching and much more relaxed
Store owner replied:
Fabulous Tracey, what a cutie your Dog is
Anicura have been a game changer for our Sophie with her itchy skin - her coat is in such excellent condition and her skin looks so healthy - thank you
Store owner replied:
Thank you so much for such a lovey review. I have popped you an email please do check your junk folder. Many Thanks Vicky
We have been trying various things, to help with our nearly 2 years old Akita's allergies. We have stopped any chicken in his diet and also been giving him your anti allergy treats. It seems his flare ups have practically stopped. So l like to think it's both things that have helped. I will continue to purchase them
Store owner replied:
Hi Julie, thank you so much for sharing a picture of your absolutely stunning Akita! We would also like to think it will have been both. It's sometimes very tricky to find out what is causing the allergies, or sometimes even when you do know what is causing it, it's tricky to avoid it (like pollen), but by ensuring the right feed (we recommend very natural food, like raw feeding, or at least 60% real meat), our supplements and natural skincare, we know we can achieve great things and hopefully indeed stop any allergic responses of the immune-system in its tracks. So happy to see your dog being all happy again :-) Many thanks, Claudia
Loving the chews as much as the treats! Alongside a gentle skincare routine , correct diet and the right supplements Leo’s skin is healthier than ever, so soft and full even at 8 years old. Love Anicura’s holistic approach to dog skin, always work from the inside out!
Very happy. My dogs paws have got so much better. They was very red and sore before she started these treats and she was constantly licking them, there now so much better \ healthier. I would of putt up some pictures to show, but unfortunately didn't keep any pictures of when they was sore... I now have a monthly prescription....
Store owner replied:
Amazing Mark. Thank you so much for sharing
Loki enjoys the chews and waits for them every morning .The itching has diminished and only comes back every now and then then if I use the gel on any sore patches they go quickly and have not needed any extra treatment .
Store owner replied:
This is great Joanna do you have any before and after pictures you could share with us?
My poodle loves them and his itchy skin is under control. It seems to be a definite improvement, over and above the Skylocalm from the vets and a natural antihistamine. Thank you
Store owner replied:
Keep it up Patricia can take time.
My little dog had a return of her itchiness about a month agao. I used the skin gel which calmed things down well, but the itchiness returned so I thought it might be an idea to tackle it in a systemic way.
These chews have proven completely successful, and she is now back on proper Terrier form! Very pleasing to see her utterly happy in herself again, and I'll. keep on with them for a while till I only have enough to cover the time for delivery of some more if she has another bout.
Without expensive veterinary tests it can only be guessed what the cause of the itchiness might be, but expert opinion [of a now retired vet] is that it is most likely an allergy. So it is quite possible that it. will return, but with good relief at hand, it is less worrying.
Store owner replied:
Hi Dorothy My dogs have the same Chew routine as Maggie. They wait for them they love them so much. Thank you so much for sharing Regards Vicky
Bob has only been on the chews for a couple of weeks and already he is not itching half as much
Store owner replied:
So pleased they are helping Bob. Have you tried our fabulous Dog shampoo? They leave such a brilliant shiny healthy looking coat. Regards Vicky
Very happy with these products and would purchase again.
Store owner replied:
Thank you Christine. My dogs love these as a before bed treat. Regards Vicky
My dog would not eat them tried crushing them and put in his food but would not eat his food with the treat in it.
It must be the taste of them he does not like.
Store owner replied:
So great that Anicura has helped Holly! Thank you for sharing
My poor dog is sensitive to so many things. Including rice and chicken. His mouth bleeds and comes out in itchy, red raw bumps unless I give him the itch chews every day 🙂
Store owner replied:
This sounds horrible poor woofer Alison! So pleased Anicura has been able to help with our New Anti itch Chews. Have you tried our Shampoo to help support his coat too Regards Vicky
My chocolate lab had very bad skin lots of scratching licking open sores I give her two of these chews daily and along with the gel and spray she hardly scratches or licks and my girl is looking so much better
Store owner replied:
Great to hear Diana, supplements can take time to work their way through the system as they help with gut and immune system support as well as the skin. Regards Vicky
They really help my golden retriever who really suffers badly with yeast infections she was on steroids from the vets but made her skin very bad so the vet took her of them the chews I get from you really do help
Mia been on these 3 weeks, maybe slightly better but still scooting and paw chewing. Have 2 more tubs plus spray and gel so will persevere. Even a small improvement is better than going on medication from vets
Store owner replied:
Hi Janice A skin cycle is 27 days often improvements aren't seen before then, I'd recommend using the Spray and the Gel at the same time as the chews. Apply the Spray first rub in well between the toes once the skin has absorbed add the Gel this can be repeated 2-3 times daily. Do you have nay idea what is causing this skin issue? Please feel free to drop me an email victoria@anicura.co.uk Regards Vicky
It didn’t seem to help much really. Dog is back on steroids.
Store owner replied:
Hi Julia Can I ask what skin issue your Dog is suffering from? How long have you been giving the Chews? Please do pop me an email victoria@anicura.co.uk Regards Vicky