About Us

 Although Anicura was first established in 2011, it was not until we adopted our Bella in 2013 from Battersea Dogs and Cats Home that we realised the need for a high quality, natural skincare range for pets with sensitive skin.  One that works with the skin instead of against it. Despite the pet industry being flooded with skin and coat care products, none appeared to live up to our expectations.  Having worked with natural ingredients for over 15 years at our sister-company Salcura Natural Skin Therapy (human skincare), those expectations were high!
Using our experience, and working closely together with only the best suppliers from around the world, we created a skincare range specifically developed for pets' allergy-prone skin. Knowing that a dog's, cat's, or horse's skin can be even more delicate than our own, it is important that we only use gentle, yet effective ingredients. Being surrounded by animals all day, every day, makes us incredibly passionate about what we do. Therefore we sincerely hope that after you have used our products you will be passionate about them too!
Tested on humans, suitable for pets!
Louise Rawlinson (Dog Trainer & owner of Dogg Cafe Paws for Coffee)
“I am a big fan of all Anicura products and use them every day at work; the Spray for any itchy or flaky dogs, the Gel for any cuts and scabs & the shampoo to help get the smelly fox pooh of my Daycare dogs! I make sure to recommend it to all my clients.”
How it works
Anicura creates high quality skincare products that will contribute to your pet’s health and happiness. All of our products contain naturally proven ingredients which are highly effective.  They provide deep hydration and nutrition to encourage healthy skin. Anyone looking for an effective natural alternative to chemical based products on the market, has come to the right place. Animals prone to itchy, sensitive skin, dry and flaky skin or other skin conditions will benefit from using Anicura.
Our products are designed for one purpose and one purpose only – to help your pet have a healthy skin and coat. We believe that choosing natural products for your pet’s skin shouldn’t mean you have to compromise on effectiveness!
This is why we believe in the principle of homeostasis; the idea that the body and skin will find its own balance if given the right nutrients and care. We will always avoid ingredients that are widely accepted to be unsuitable for sensitive or problem skin. Our products are free from steroids, parabens, lanolin, phthalates, sodium laurel sulphate (SLS), antibiotics, cortisones or paraffin.

Did you know we also have two sister companies?

Rosalique salcura